While some companies have been using video marketing tactics for years, others are just starting to catch on to the trend. If you haven’t already started making videos for your business, it may be time to consider them as an option for your next marketing campaign.
This guide will help you understand why videos are such an important part of modern branding and digital marketing, and what types of videos your business should make to meet its goals!
1. Product or Service Videos
Are you selling a product or a service that is new to the taste of the masses? Then you must invest in product or service videos. These videos are likely to convert interested leads into customers!
A product or service video highlights the features and benefits of your products or services. It also engages your audience in some ways.
This type of video is beneficial for customers who are in the consideration or awareness stage of the buyer's journey but need a clearer explanation of how your products or services can benefit them.
For instance, if you are in the digital marketing industry, your video could be about your custom-built website service or a new tool you have just launched to help track ad conversion or website traffic. This should focus on the features of the service or product to entice customers to take action.
2. Explainer Videos
The job of an explainer video is to explain what your business does in a short but engaging way. An effective explainer video demonstrates a problem and how your business is there to resolve it.
Animations are widely used to create explainer videos as they convey messages clearly, no matter how technical the topic is. And these videos are often embedded on landing pages to explain everything about the business.
3. Promotional Videos
Are you launching a new product? Did you just open a new branch for your restaurant? Then promotional videos can help. These videos can get your audience to buy your product or visit your new restaurant!
To create promotional videos, you can be as straightforward and authentic as you want and use real clips to convince viewers to take action. You can also include the people who are working behind the scenes. Your audience may be interested in knowing more about the human side of your business.
4. How-to Videos
One video trend that's catching on is how-to videos. This type of video is generally short and focused on teaching an audience one specific skill or task.
For example, if you're in the landscaping business, your how-to videos could show viewers how to replace their lawn with grass or build a garden bed. The key here is to make sure that each video has a clear purpose so it doesn't get confusing for your audience.
And if you are in the web design niche, your video may be about showing your viewers how to use existing website design templates to make the job of building websites easier.
5. Testimonial Videos
Testimonials are the most powerful form of marketing you can use. It's a testimonial that people will take action on because it's coming from someone they know, trust, and respect. So, why not create a video testimonial for your business?
This type of video is more effective and easier to create than the traditional one. It requires less preparation time, costs less money, takes less time to film, and produces more natural reactions in your clients!
Make These Videos for Your Business and Reap the Benefits!
Videos are an excellent way to educate your target audience about what your business does and why it’s the best option for them. Whether you’re providing a solution to a common problem or simply offering tips, customers will be more likely to take the time to watch your videos since they can do so anywhere they want!
Then again, not all videos are created equal – so which ones should you be making? The list above about the five different types of videos for businesses should give you some great ideas.