You know that little door in Willy Wonka, they're like walking up down the hallway and like the hallway is shrinking and the doors at the end and they open it up and when they go through like the whole factory, the crazy world of Wonka is like revealed behind the door. That's how we approach storytelling. We believe that when you have a big giant majestic story to tell, that your best bet is to start small. It's to start with an intimate character story because that's how big stories are revealed. It's the ability for the audience to ego identify with this character moving through this journey and through that journey, we can give them access to what's happening in the bigger world. But often, too often, people will try to tell the story and kind of like everything in one moment, a big data dump of information. That's not how you change people's minds because story moves people's hearts and people's minds ultimately follow their hearts. And that's why we love honestly, like customer testimonials or customer profiles, where you're not just having the customer like preach about your product or your service. You're really telling the story of the customer. You're putting the customer first. You're letting the story of the human person impacted be the thing that leads the way. It's that tiny door that can give them access to all the other things. Yeah, did that one customer use every bit of your services? No, but they didn't need to because the one that they used made this giant impact on their life. People will find out all the other information when they look further after you've captured their heart. So got a big story to tell? Start small before you go big.
We're a video production company committed to telling better stories to build a better world. We're also interested in examining the stories we tell about each other, and about ourselves. Rachel, who now goes by Ray (they/them) is our Associate Producer. They also manage our social media, and perform a wide range of tasks on the team. This is what we admire about Ray.
Hector: I think Rachel is super creative.
Sarah: They're very creative.
David: I love that Rachel is creative.
Kyle: They're also just incredibly creative.
Hector: Super funny.
Sarah: I think Rachel is so fun.
Kyle: I think what I admire most about Rachel is the vibes they bring to set.
Hector: A lot more quiet than I am. [this is a joke] Quite the opposite of me. They're a lot more outgoing.
Sarah: They bring so much energy into the room.
Kyle: Rachel's always kind of like just bringing up the energy, which is much needed on a set.
Sarah: They're kind of magical in a sense.
David: I love Rachel's authenticity. I love Rachel's bravery for being who they are.
Kyle: It's been super helpful having them on the team.
Hector: I admire them a lot.
We're a video production company committed to telling better stories to build a better world. We're also interested in examining the stories we tell about each other, and about ourselves. Kyle is our Director of Photography. His camera work and eye for stunning visuals keeps our work sharp, and impactful. This is what we admire about Kyle.
David: I probably admire Kyle's work ethic.
Sarah: Kyle's work ethic is bananas.
Hector: I think Kyle's insanely talented.
Ray: Kyle's really strong. I just think that's so cool.
Sarah: This guy will edit all day, even into the night, then go prep gear and then go shoot for 12 hours and then go back and still send me some edits. It's like, I don't even know where he gets all the energy from.
David: That dude does not stop for anything and he will always kind of push through and do what has to be done.
Hector: All the stuff that I'm working on, all the stuff that I see that I get to work on, it's really, really cool and kind of goes on mine.
Ray: I really admire how much of a good listener Kyle is. I feel like he hears everything that everyone is saying somehow, which is crazy, because everyone's talking all the time.
Hector: Things also just a really cool guy and easy to talk to.
Sarah: I don't know his drive and his passion for what he does, I don't know, it shows.
Ray: Is actively engaged and very, very present. And I love that about Kyle. I feel like he sees me and he hears me when I talk. And I just think that's the coolest thing ever. And I feel like there's not a lot of that.
Hector: All of us as a team, kind of share similar values and care and there's good natured people in general.
We are a midwestern-based commercial and documentary video production house crafting storytelling and film content that builds stronger brands and causes.